Blogs

August 28, 2020 Tiia Rahkonen

Why should organizations change from text analytics to Aiwo’s qualitative analytics?

For many organizations, text analytic tools are familiar way to analyze customer experience and employee satisfaction. When people hear about qualitative analytics,...

August 6, 2020 Tiia Rahkonen

Customer experience is everyone’s business

We are often asked what makes qualitative analytics so unique. “We are already using analytic tools to analyse our customer experience, how...